In this talk, I will show how social normativity, the field of promoted action, and canonical affordances are related. The field of promoted action is a concept proposed by Reed (1996), which is based on the idea that there are affordances emphasized by other people (Reed 1996: 130). Although proposed for the field of developmental psychology and experimentation, I think it is a rich concept to be applied to other fields (like philosophy of mind) to make sense of our everyday experience. But how could we articulate this idea? I propose that my ideas on social normativity (Heras-Escribano 2019) could serve as a framework for showing how the field of promoted action is constituted and present in everyone’s cognitive life. Also, I think the combination of the ideas of social normativity and the field of promoted action can help articulating the origins and nature of canonical affordances from a social perspective.